Camp Quality NZ

2014 Ball a great finale to Daffodil Day

Yet again the Grocery Charity Ball has proved to be one of the ‘must-go’ events on the Queen City’s charity calendar.

Now in its 11th year, the annual event has raised over $2.5million for various New Zealand charities. And whilst the dollars are still being counted, this year’s ball held at the Langham Hotel in Auckland is expected to continue the tradition of previous balls and raise in excess of $200,000 for cancer charity Camp Quality. “It’s been a great finale to yesterday’s Daffodil Day,” observed Trust Chair Scott MacKay. “Almost every Kiwi has been touched by cancer in some way, either through friends or family. So it’s been wonderful for the grocery industry to do its bit this year, by supporting Camp Quality – an organisation dedicated to bringing fun, hope and happiness to children living with cancer.

As in recent years, this year’s ball was sold out 3 months in advance. The event has not only become renowned as an opportunity for New Zealand’s FMCG brands to give back to the community, but also to have a great night on the town with their colleagues. “We’re asking guests to prise open their wallets,” says MacKay. “So they deserve a superb night of food, wine and entertainment.

This year, Sam Wallace - the sassy weatherman from TVOne’s ‘Breakfast’ –made sure the guests had a memorable night. Wallace’s easy, disarming style provided the continuity between the likes of veteran New Zealand Cricket fast bowler Gary Troup (now Chair of the Camp Quality Trust) and a troupe of another sort - the zany neon dancers Vospetron.

For the first time, the Ball boasted an electronic bidding system for the 100+ silent auction items – all designed to make the auction systems easier – and to put more money in the pockets of Camp Quality. “We make a point of upping the game every year,” says MacKay. “It’s all too easy for the Ball Trustees to rest on their laurels and expect the donations to keep coming in. People pay a lot of money to be here – and we want them to come back in 2015.

Applications are now open for New Zealand charities wanting to be the beneficiary of next year’s Ball. “There is an easy application process,” says MacKay. “Interested charities should simply fill out the form on the “Become a 2015 Beneficiary” page of this website. We’ll be shortlisting those applicants down to a list of 5 or 6 in November, then choosing the final winner later that month.

Over a Decade of Benefits for Charities

Every year, the Grocery Charity Ball Trust attracts nearly 700 people from the grocery industry to a gala occasion, the proceeds of which benefit an up-and-coming New Zealand charity.

The 2014 beneficiary was Camp Quality New Zealand, a totally voluntary organisation dedicated to bringing fun, hope and happiness to children (aged 5-16 years) living with cancer. Each year through the commitment of more than 750 volunteers, Camp Quality delivers uplifting programmes including week-long summer camps, family days, reunion days, mini-camps and other social outings.

In many of the years over the past decade, the recipients have benefited to the tune of more than a quarter of a million dollars and the Trustees of The Grocery Charity Ball are proud to have supported many worthy causes.

Eleven New Zealand charities have now benefited from the generosity of the industry since the Grocery Charity Ball Trust was set up in 2004. It is this generosity that has given these ten charities a huge hand up, enabling them to go on and achieve bigger and better things in the New Zealand community.

The Trust is seeking sponsorship for the 2015 Grocery Charity Ball and applications to be a beneficiary of the 2015 Grocery Charity Ball are open to any bona fide New Zealand-registered Charitable Trust.

Apart from the fun experienced by the many attendees at the annual Ball, the evening also acknowledges the grocery industry's leading achievers with a Lifetime Achiever Award.